Many PR and marketing specialists use Google Alerts to track brand mentions over the Internet. However, this free tool provides a lack of features focusing on news sites primarily. Google Alerts alternatives, free and paid, on this list can offer you new capabilities!
- Talkwalker Alerts
- Social Searcher
From the moment the Internet took over the world, people of all backgrounds, businesses, and levels of self-esteem have been interested in what the World Wide Web says about them. They googled their own and their ex-lovers' names, and, of course, they googled their brand names.
At some point, Google picked up on that and built Google Alerts — a simple tool that notifies the user via emailevery time their keyword is mentioned online. "Online" didn't cover the extremely popular and no-doubt important social media mentions. However, it covered web pages, news sites, and blogs. Not bad for a free tool.
People rejoiced. You wouldn't (and still won't) find a marketer who hasn't tried Google Alerts. Keeping track ofwhat's said about your brand, company, product, CEO, etc. became an essential part of online reputation management and any effective marketing strategy.
However, with time, things got worse.
Firstly, Google Alerts just stopped working well. Google is huge; it has thousands of projects to keep up with and new ones to invent. Some are just left overboard. Unfortunately, Google Alerts was one of them. It's not supported or updated anymore. Google Alerts is useless at the moment, and it's time to face this. But even that's not all.
For the past... many years, mentions on social media have been getting a lot of attention. Communication between people and brands happens on social media all the time, and social media users often discuss brands without tagging the said brands. Of course, if you care about what the Internet says about you, ignoring social media is just not an option.
So now we arrived at the most obvious conclusion the world has ever seen. If you care about your online presence, you need a Google Alert alternative.
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Here is a list of tools similar to Google Alerts.
The list consists of social listening tools for businesses of different sizes and budgets. Most of the alternative to Google Alerts tools have a free trial and some are even completely free, as I am sure you'd be happy to find out. Most of them went much further in what they can do than Google Alerts ever tried to go.
Even exploring the tools, getting the most out of free trials and cheap plans, will leave you happy and excited about what the 2022 level tech can do. So let's move on to the list —yes, it starts with our own social listening tool. Yes, we know it's tacky, but we love it.
Dashboard. Screenshot from Awario
Awario is a social listening tool — the next generation of Google Alerts, if you will. Awario crawls everything: social media networks (Twitter, YouTube, Reddit), news sites, blogs, forums, and web pages.
You can choose to receive alert notifications via email or you can watch mentions of your keyword appear in real time in Awario's Mentions' Feed. From there, you can reply to social media posts. This will make your customer service much more inclusive and your social selling strategy more effective.
Awario also analyzes the data it gathers. The tool shows how the number of mentions grows over time, how many people your brand mentions reach, and what the tone of these mentions is: are they positive, negative, or neutral? What is the prevalent tone?
Sentiment analysis. Screenshot from Awario
Sentiment analysis lets you find unhappy people and deal with their problems. It also helps you spot a social media crisis: as soon as the number of negative mentions starts growing rapidly, it's time to open the Mentions Feed and look at what they are saying.
Analytics also tells you more about your audience — the people who've mentioned your brand (or any other keyword). The tool shows the authors' gender, age, location, language, and social media network they use. You can filter the results by all these features, discovering where people talk about you more and who they are.
For complicated keyword cases (e.g., common names, abbreviations, etc.), Awario has a Boolean search option. Using Boolean operators, you can specify the search to the tiniest details, avoiding all possible irrelevant mentions.
Besides, Awario finds brand advocates and niche influencersand has a special feature called Awario Leads which finds people online that are searching for a product or service just like yours.
Pricing:$39/mo for the Starter plan, $119/mo for Pro, and $399/mo for Enterprise. You can save up to 40% with a yearly plan.
Free trial: Sign up for a free 7-day trial.
Screenshot from www.mention.com
Mention is one of the oldest Google Alerts alternatives and social listening tools. It's been called "Google Alerts on steroids" more than once. The tool entered the market when it was clear that Google Alerts isn't doing its job, and it has been popular ever since.
Mention monitors major social networks, news sites, blogs, forums, and web pages. You can opt to receive alert notifications via email as often as you wish, or, you can choose to only receive alerts when the activity around your brand is higher than usual. You can also observe mentions on the app's dashboard as they appear in real time and reply to them straight from the app.
Mentions' analytics is similar to Awario's. The tool analyzes mentions' growths, sentiment, locations, languages, and social media sources; finds social media influencers. Mention gives you access to historical data and API, so that you can integrate Mention capabilities into your own website, with your own layout and your own way of managing rights.
Like all great tools, it has aBoolean search option. Make sure to use itto avoid beingflooded by irrelevant mentions, alerts statistics,and noise.
Pricing:Solo is $29/mo, Pro is $99/mo, and ProPlus is $190/mo. The price of Enterprise plan is available on request. A yearly plan saves you two months. Besides, you can set up one alert for free.
Free trial: Mention provides a free 14-day trial.
3. Talkwalker Alerts
Screenshot from Talkwalker Alerts
Talkwalker Alerts is a free tool that is the closest to Google Alerts in terms of its features. Talkwalker monitors web pages, news sites, blogs, forums, and even Twitter, but you can opt to only search for blog mentions.
All mentions are brought straight to your inbox. You can choose how often to receive emails and whether you need all mentions in your inbox or just the most important ones. The importance is determined by the tool. It chooses mentions that get the most traffic and engagement.
Unlike Google Alerts, Talkwalker Alerts also has a Boolean search option using which you can customize your search and make sure you only get relevant results.
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Screenshot from www.talkwalker.com
At any point, you can switch from Talkwalker Alerts to Talkwalker. The latter is a paid tool for large businesses and agencies.
Talkwalker monitors popular social platforms, blogs, news, the web, print, radio and TV. If there's a specific website that the tool doesn't monitor, you can add it manually at no extra cost. Moreover, the tool allows image recognition, which means you can spot pictures and photos that include your logo.
Talkwalker offers extensive analytics.It goes beyond what other tools on the list offerby analyzing the audience’s demographics, occupation, and interests. It also spots trends in the buzz around your keywords, shows popular hashtags, and finds niche influencers.
As brands that use Talkwalker usually receive a large number of mentions and have SMM teams, the tool usesa predictive alerting system that notifies the right people if mentions' activity is different from normal.
Pricing: available on request.
Free trial: no.
Screenshot from www.brandwatch.com
Brandwatch is another excellent social listening tool for large businesses and agencies. This Google Alerts alternative platform consists of five built-in tools: Consumer Research, BuzzSumo, Audiences, Reviews, and Vizia.
BuzzSumo, acquired by Brandwatch in 2017, is responsible for social listening. The tool crawls social networks, news, blogs, forums, review sites, comment sections, and web pages. If there's a source that you're interested in, you can request to add it to the list — it won't take long for Brandwatch to satisfy your request.
The tool finds images as well as texts. Then, it analyses the data to reveal your brand's growth and sentiment, your audience's demographics and psychographic, and your industry's trends. Brandwatch Vizia visualizes this data.
Brandwatch is integrated with Google Analytics, Falcon.io, Cision, and Hootsuite to provide you with even more data and give you the most detailed understanding of your online presence, as well as your target audience and your industry.
Pricing: available on request.
Free trial: no.
Screenshot from www.g2.com
Hootsuite is a social media management platform and, unlike others, it's rarely perceived as a logical alternative to Google Alerts. However, its social listening capabilities are good enough for it to be included in this list.
Hootsuite is especially useful for marketers that are looking to have it all in one platform: publishing, collaboration, and monitoring. It's also a good choice for businesses on a budget — the ones that can't afford a specific tool for each social marketing need.
Hootsuite monitors Twitter, Facebook, Instagram, LinkedIn, Pinterest, and YouTube, however, more sources are available via integrations.
The tool offers extensive collaboration features: you can organize mentions and assign them to your colleagues in any way you like. You can filter mentions by location and hashtags to better organize the data.
Pricing:Professional is $19/month, Team is $99/month, and Enterprise is available on request. Besides, they provide a basic free plan limited by few users, social accounts, and scheduled messages.
Free trial: You can sign up for a free 30-day trial.
Screenshot from www.meltwater.com
Meltwater is an Enterprise-level tool that doesn't stop at social listening, although social listening is one of its main features. Meltwater monitors ten different social networks, as well as blogs, forums, review sites, comment sections, and web pages. You have access to both real-time and historical data.
The tool finds the most popular topics around your keywords, analyzes sentiment, and shows spikes in conversations. It performs audience segmentation based on their demographics, interests, and consumer behavior. It also finds relevant influencers and popular content in your industry.
Besides, Meltwater offers content and campaign planning, scheduling, and publishing services.
Pricing: available on request.
Free trial: no.
Screenshot from www.social-searcher.com
This tool could be called Google Alerts 2.0. It not only notifies you anytime your keyword, brand name, or hashtag is mentioned on the web but also provides marketing analytics. Social Searcher crawls popular social platforms to find brand mentions, personalities, and trends that users are talking about online.
Once you type in your query and hit the search button, real-time monitoring starts. Social Searcher scans seven sources, including Instagram, Reddit, Twitter, Flickr, Dailymotion, and Vimeo. Adding Minus words, you can narrow down the search and get more accurate results. Additionally, you can filter mentions by a source to analyze, for instance, how Instagram users feel about your brand.
The tool shows you only the recent posts. However, with paid plans, you can gain historical data, too. A free plan contains 100 real-time searches per day and two email alerts.
Back to the analytics feature, Social Searcher enables you to export results as a CSV file. Also, you can track posts distribution by week, day, and hour, sentiment, posts types, links, users, keywords, and hashtags.
Pricing: Basic is €3.49/mo, Standard is €8.49/mo, and Proffesional is €19.49/mo.
Free trial: A free 14-day is available.
Screenshot from www.g2.com
The last one in this article is Brand24, a social listening tool with an email and in-app notifications feature. It monitors popular social networks such as Facebook, Twitter, and Instagram, crawls blogs, news sites, and forums.
With the tool as an alternative to Google Alerts, you will be aware of any significant changes in online discussions dedicated to your brand. You can customize your alerts and choose events of which you will be notified by email.
Also, Brand24 converts results into detailed infographics and automated reports to export. The data you can get with the tool includes crucial marketing metrics: brand sentiment, influencer score, mentions volume and reach.
Pricing: Plus is $59/mo, Premium is $119/mo, Business is $179/mo, and Max is $299/mo.
Free trial: You can sign up for a free 14-day trial.
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I hope this list made it clear that it's time to let Google Alerts go and give way to new, much better tools. Trust me, you'll feel the power and joy of knowledge as soon asyou try any of these tools.
You'll quickly realize that social listening isn't just about satisfying your ego and feeling great because now you know people talk about you andyour brand (keep in mind, you can monitor anything including your own name).
Social listening provides opportunities for performing perfect customer service any time your brand is mentioned somewhere, even without a handle, there you are to answer questions, complaints, and comments.
You can research the market, discovering more about your target audience and your competitor's customers (remember, you can monitor your competitor's brand just like your own). While we're on it, you can do competitor research, discovering which campaigns were successful, what their customers complain most about and what they praise, how their SMM pays off, and what their share of voice on social media is.
You can perform social sellingand influencer marketing, find the guest posting and link building opportunities, find journalists and bloggers who have mentions your brand, your name, your industry, or your competitors.And do so much more.
Luckily, free trials are available in most of the tools, and other offer demos where you can observe how the tool works.
Is there something better than Google Alerts? ›
Brandwatch is another excellent social listening tool for large businesses and agencies. This Google Alerts alternative platform consists of five built-in tools: Consumer Research, BuzzSumo, Audiences, Reviews, and Vizia. BuzzSumo, acquired by Brandwatch in 2017, is responsible for social listening.Is there a Microsoft version of Google Alerts? ›
You now have an RSS feed for your Google Alert, which you can plug into Microsoft Teams. Now, move to Microsoft Teams and click the three dots next to the channel where you want to add the RSS feed and pick “Connectors”. Pick the “RSS” feed connector and add a name.How do I get the best Google Alerts? ›
- Go to Google Alerts.
- In the box at the top, enter a topic you want to follow.
- To change your settings, click Show options. You can change: How often you get notifications. The types of sites you'll see. Your language. ...
- Click Create Alert. You'll get emails whenever we find matching search results.
- Mass notification systems. ...
- Wireless Emergency Alerts (WEA) ...
- SMS text systems. ...
- Outdoor public warning systems. ...
- Color code alerts. ...
- Organizational emergency alert systems.
- Jira. Highly viewed. 4.4. ...
- One Call Now. 4.6. (25) ...
- SnapComms. 4.8. (9) ...
- AlertMedia. 4.8. (105) ...
- Regroup Mass Notification. 4.4. (57) ...
- Vector LiveSafe. 4.8. Risk intelligence and safety communication software solution. ...
- Hyper-Reach. 4.9. ...
- Omnigo. 4.4.
active, bright, careful, intelligent, observant, perceptive, sharp, vigilant, wary, watchful, wired, wise, alarm, signal, forewarn, inform, notify, tip off, hip, jazzed.What is Talkwalker used for? ›
Talkwalker is a social media management tool that's laser focused on tracking a brand's global online reputation and sentiment through online, social, print, TV, and radio. The tool generates actionable insights and competitive metrics.Can you use Boolean for Google Alerts? ›
Also, note that Google Alerts supports Boolean operators, which allows you to be much more granular when setting up your keywords. For example, if you want to get alerts for a specific keyword only, use quotation marks (“ ”) to tell Google that it should ignore other combinations of the same words.How many Google Alerts are there? ›
You can make up to 1,000 alerts with all the Gmail accounts you have, so be thorough. If you use an RSS feed, you can have your alerts sent there instead of to your email. This also prevents your email inbox from getting clogged up.Is Talkwalker free? ›
Talkwalker Free Social Search is an online monitoring tool that helps marketers track their campaigns and hashtags for free. This tool will allow you to make granular searches. You can filter results based on location, media type, languages, sentiment, and more.
What are the two valid types of alerts? ›
There are two alert types, scheduled and real-time. Alert type definitions are based on alert search timing.Can Google alert police? ›
Does Google Report Illegal Searches? Google is not the police. In most cases, Google will not report suspicious searches unless circumstances call for it.How do you know if someone Googles you? ›
You won't be notified when somebody googles you, per se, but you will receive a notification whenever any website mentions you by name. To get started, head on over to Google Alerts.How do I automate Google Alerts? ›
In the search bar, enter a word, topic, or phrase. This tells Google what to collect and send you. Next, you'll be shown two options: Create Alert and Show options.How accurate is Google Alerts? ›
How effective are Google Alerts for professionals? Survey and Research Study: We set-up Google Alerts for 240 companies and received updates on 92% of them. But, we found that only 10% of the updates were business relevant.What works better than Google ads? ›
- Bing Ads.
- Yahoo! Gemini.
google alert is a good option to get alerts through e -mail or push notifications various are the benefits of it like 1)available free 2)time saving as you can customize alerts for you and get updated in a particular interval of time .Are there fake Google security alerts? ›
The simplest way to tell if a security alert is fake is to check your recent Google account activity. If no notification matches the timing of the message you received, the email could be fake. To avoid complications, you should never open any links until you've confirmed authenticity.