How do you keep up-to-date with all the mentions of you and your brand or competitors? And how do you keep tabs on the latest trends in your industry or niche?
It’s impossible to monitor everything when there is so much happening online.
But fortunately, there are some web monitoring tools that can help you keep updated.
By selecting a few words and phrases, you can get the tools to do the hard work. They can listen and track your keywords across the web and then alert you to what they’ve found.
In this post, we’re going to take a look at Google’s free online tool for tracking keywords and phrases. And then we’ll take a look at some of the free and premium alternatives on the web.
Google Alerts is a free online tool that allows you to track your chosen keywords and phrases so that you never miss another important conversation.
Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, or blogs—that match the user’s search term – Wikipedia, the free encyclopedia
How it can help
Google Alerts helps you track conversations and mentions that you may not be aware of. As your business grows, there are likely to be more and more mentions of you and your brand across various online channels.
It’s challenging and time-consuming to be ‘listening and monitoring’ to every mention. Because you can’t be everywhere all the time.
But the alerts don’t just have to be about you.
You can use Google Alerts to:
- Keep up with your niche and industry news
- Spy on your competitors, to see how they are doing
- Build your network within your niche,
- Find new guest blogging opportunities
- Track keywords and phrases for new content
- Find relevant Quora questions you could answer
- Discover blog articles you could comment on
How to set it up
Go to Google Alerts. It will suggest a few familiar topics you might like to track, e.g. Amazon or Apple, etc.
Sign in if you have a Google account. If you don’t have one, it’s OK. You can enter an email address later.
Enter the search terms you want to track separated by commas. For example, you could enter your name and your blog’s name.
The more terms you add, the more precise the alert becomes.
For example, <danny donchev, fortunelords> will only return alerts that find both of those terms:
But <danny donchev> shows other websites as well:
After you’ve entered your keywords, you select the other options:
- As it happens
- At most once a day
- At most once a week
- Daily or Weekly should be OK, depending on how many emails you want.
Tailor this section according to your interests.
- What language do you want to track
- Any Language or specific
- What region are you interested
- Any Region or specific
- Only the best results
- All results
- If you’ve signed into your Google account, you can select the associated Gmail address or RSS. Otherwise, enter your preferred email address.
Create Alert: Click the button to finish
You can create more than one alert
Google Alerts lets you create various alerts so you can pinpoint specific keywords for each one.
You can edit/refine your alerts
If the results don’t quite match your expectations, then you can go back into the alert to edit and improve it.
Google Alerts Alternatives
Google Alerts is very basic tool which is not perfect. That is the reason to use other tools along with it.
Buzzbundle is a social media management tool that can track your brand mentions. You can set up groups of keywords to track mentions of yourself, your company, products, and servicesBut it’s also great for finding your competitors and their keywords too.
Discover where people are talking about you and join the conversations.
Mention.com scans over 1 billion sources across social media, forums, blogs, and the web. You can track your brand, competitors and customers with your search criteria.
You can run an online search or choose to receive a daily email of your mentions from the previous day. You can also export stats to PDF or CSV, to analyze and share the data.
3. Talkwalker Alerts
Talkwalker Alerts claims to be “the best free and easy alternative to Google Alerts.”
It’s the free tool from the more advanced Talkwalker monitoring and analytics platform.
Talkwalker Alerts lets you monitor the web for your name, brand, competitors, events or any favorite topic.
You set up your alerts in a similar way to Google Alerts:
- You enter your keyword in the search query.
- Then narrow down the search parameters from everything to news/blogs/discussions.
- And finally, decide on a daily or weekly email of all the results or only the best results.
Results can also be directed to your RSS feed reader.
Hootsuite is well-known for its social media management capabilities, but it also helps you monitor keywords and phrases too.
You can use Hootsuite to set up streams that let you track conversations and keywords. And you can also respond to the mentions directly from Hootsuite. Plus if you’re working in a team, you also have the option to assign the task of responding to someone else.
Reputology is a review monitoring and management platform for businesses that need to track reviews for multiple locations. For example, restaurants, hospitals, auto dealers, hotels, retail stores, marketing agencies, consultants, etc.
Reputology focuses on helping businesses improve their online reputation and customer experience. It tracks reviews from different sites across the web like Yelp, Google, Facebook, industry-specific review sites, online surveys, feedback forms.
You can monitor everything your customers are saying about your organization, from one easy-to-use interface. Or, you can link the App to Hootsuite if you prefer to track in that dashboard.
Awario.com monitors all corners of the web including social media.
Each day it crawls over 13 billion web pages so it can provide you with instant mentions.
Awario also has a useful ‘Reach’ filter so you can sort by the most important mentions and respond to those first.
You can set up your search terms by using keywords that you wish to include and exclude, so only the relevant mentions are captured.
Awario has its own analytics dashboard so you can track your progress, and is also available as a mobile app.
Brand24 is a powerful social listening tool. It claims that “it is the most effective method of monitoring your brand or product on the Internet.” And it also measures the buzz around your brand, product or keyword.
The Mentions Feed lets you discover who is talking about your brand. You can respond to them directly from the app.
If you’re getting a lot of mentions, then you can add filters, so you focus on the important mentions by source, sentiment, visits, etc.
The Discussion Volume Chart highlights any sudden spikes in your mentions, e.g. if you had a potential problem with your service.
You can create email alerts and dashboard notifications.
Sendible is a complete social media management platform. And like Hootsuite it has its own monitoring functionality.
Sendible combines all your messages (from Facebook, Twitter, Instagram, YouTube, Google+ and others) into one stream. And then it places the important messages into the priority inbox to help you prioritize your social media engagement.
You can monitor keywords to know what people are saying about your brand on social networks and blogs. The results show positive, negative and neutral mentions so you can react to trends and opportunities.
You can receive alerts via email, Slack or within your Sendible account whenever mentions match your criteria. Plus you can also monitor relevant keywords, hashtags, and your competitors to stay updated on the latest industry trends.
Postific is a social media management and marketing platform.
Like some of the previous social media tools, it can monitor the social media conversations in and around your business. For example, you can:
- Monitor your own feeds for specific keywords or activities
- Monitor the global feeds for specific words or phrases
- Listen for multiple languages and hash tags
- Monitor specific comments or tweets and answer directly from Postific
- Set up alerts sending you notification if people are saying something about you
BoardReader allows you to search multiple message boards simultaneously. Search engines often struggle to find and display information contained on the Web’s forums and message boards.
With BoardReader you can enter your search term and see if it appears on any forum.
Icerocket is another manual search tool. When you enter your search term, it can find entries on Twitter and links to your blog.
Anewstip is a media search, monitoring, and relationship management platform. Their enormous database helps entrepreneurs, PR professionals and marketers connect with relevant media influentials.
Anewstip Search lets you search for relevant media contacts by what they have written or tweeted. Anewstip Database indexes more than 200 million news articles and 1 billion tweets from more than 1 million media contacts. Anewstip Alerts lets you monitor news articles and tweets related to your brand, competitors, or any other keywords. Email alerts are delivered to your inbox whenever there are new results, so you can keep up with what’s happening and discover new media contacts.
Once you’ve found relevant contacts, you can add them to your lists and then use the tool to send a pitch to the contacts.
I’m sure you’ll agree there are plenty of ways to monitor the web and social media to track mentions of your chosen keywords. Many offer regular email notifications so that you can set aside some time each day to react and respond promptly.
Whether you decide to stay with the free tools like Google Alerts or invest in a premium platform, there is something out there for you.
Is there an alternative to Google Alerts? ›
Brandwatch is another excellent social listening tool for large businesses and agencies. This Google Alerts alternative platform consists of five built-in tools: Consumer Research, BuzzSumo, Audiences, Reviews, and Vizia. BuzzSumo, acquired by Brandwatch in 2017, is responsible for social listening.What can be monitored through Google Alerts? ›
Google Alerts allows you to monitor any keyword or keyword phrase you like. If it appears in Google's search engine results, you'll get an email alert. You can use the service to track news sources, blog posts, the web, videos, books, discussion forums and finance trackers in any language and region of your choice.Does Google Alerts monitor social media? ›
Social media results
Google Alerts is a perfect option for monitoring web pages, but the same can't be said for social media. This tool simply doesn't monitor social media platforms.
Create an alert
- Go to Google Alerts.
- In the box at the top, enter a topic you want to follow.
- To change your settings, click Show options. ...
- Click Create Alert.
- Mass notification systems. ...
- Wireless Emergency Alerts (WEA) ...
- SMS text systems. ...
- Outdoor public warning systems. ...
- Color code alerts. ...
- Organizational emergency alert systems.
- Amber (AMBER) Alert. The Amber Alert program is the best-known missing persons program in the United States. ...
- Silver Alert. ...
- Blue Alert. ...
- Endangered Missing Persons Alert. ...
- Camo Alert. ...
- Clear (CLEAR) Alert.
There are three major alert systems: Wireless Emergency Alerts, Emergency Alert System and Opt-In Alert Systems. Each system has different ways of communicating with people, but all of the emergency alert systems provide a way to let people know when there is something wrong.How many Google Alerts are there? ›
You can make up to 1,000 alerts with all the Gmail accounts you have, so be thorough. If you use an RSS feed, you can have your alerts sent there instead of to your email. This also prevents your email inbox from getting clogged up.What can Google Alerts be used as a tool for? ›
Google Alerts allows you to follow keywords mentions on different websites, including social media and blogs, news sites, forums... This tool also allows you to keep an eye on new trends, your e-reputation or that of your competitors and on the indexation of your new pages.What are social media alerts? ›
A notification is a message or alert indicating new social media activity. For example, if somebody Likes one of your Instagram photos, you can receive a notification on your phone that lets you know.
Can you be tracked on social media? ›
Social media platforms like Facebook use tracking cookies to follow you around the web and track log your activity. They also employ browser fingerprinting, geofencing, and cross-site tracking to follow you anywhere on the web. Instagram uses AI to sort its feed to show posts that users tend to like or share.What is a social media monitoring tool? ›
Social media monitoring means tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry. By monitoring this data, you're doing research that is both quantitative (metrics and analytics) and qualitative (inspiration for posts and strategies).How do I create a Google Alert without Google? ›
If you don't have a Gmail account, you can just start filling out the Google Alert form. Enter the search terms you want the Google Alert to track, separated by commas. You can edit this later if you find you have too many or too few terms. If you're not sure what to track, start with your name and your blog's name.Can you be alerted when someone Googles your name? ›
Sign in to Google and visit google.com/alerts. Here, enter your name in the alert box at the top of the page and click Create Alert. Use the Show Options link to expand the view. This lets you set how often email alerts will arrive and where they should be delivered.Can you tell if someone has searched your name on Google? ›
You won't be notified when somebody googles you, per se, but you will receive a notification whenever any website mentions you by name. To get started, head on over to Google Alerts. In the text field, type out your name in quotes.What is a black alert? ›
A black alert is effectively the highest level of escalation for local health and care systems and means that there is more demand than capacity with very large numbers of patients in A&E, no capacity in the medical assessment unit (or equivalent), ambulance handovers and numbers of patients waiting for beds in A&E ...What are the 3 types of notifications on an iOS device? ›
An alert watchdog guarded the door. Noun They sounded an alert when enemy planes were approaching the city. Medical officials have put out an alert to hospitals to look out for the virus. The government has issued a terrorism alert.What are the two valid types of alerts? ›
There are two alert types, scheduled and real-time. Alert type definitions are based on alert search timing.What are the 4 Emergency Alert categories? ›
- Biohazard Exposure.
- Chemicals and Hazardous Materials Incidents.
- Radiation Emergencies.
What is the difference between an alert and notification? ›
Alerts are enabled by the user and are triggered by driving events like speeding, harsh braking, and entering/exiting a geofence. Notifications are set up by the user and are triggered by specified alerts to send an email, SMS text, or a push notification via the mobile app.How many different types of alerts are there? ›
The alerts program highlights a strategic partnership between law enforcement, the community, traditional and social media, and other partners to effectively provide the public with actionable information relating to a missing person and affect a quick, safe recovery. California has six recognized alerts: AMBER Alert, ...What are emergency alerts called? ›
Wireless Emergency Alerts (WEA) are emergency messages sent by authorized government alerting authorities through your mobile carrier. Government partners include local and state public safety agencies, FEMA, the FCC, the Department of Homeland Security, and the National Weather Service.How do I see emergency alerts on my phone? ›
- On your Android device, open Settings .
- Tap Notifications. Wireless emergency alerts.
- Select the alerts you want to receive.
- Important news topics. Google Alerts are ideal for keeping in touch with news stories, especially on topics that don't often make the headlines. ...
- Your favorite bands, shows, and authors. ...
- Watch out for plagiarism. ...
- Check for company mentions. ...
- Your personal details. ...
- Keep tabs on people. ...
- Local news.
Open your phone's Settings app. Notifications. Under "Lock screen," tap Notifications on lock screen or On lock screen. Choose Show alerting and silent notifications.Where are Google Alerts located? ›
Go to google.com/alerts. 2. Click on the “Gears” icon located next to “My alerts.”How do I make Google Alerts more effective? ›
Tip #1: Use Specific Phrases
The Google Alerts you set can be much more than just a single keyword. You can set alerts for long-tailed keywords, phrases, or specific terms that you want to track. This allows you to have more control over your tracking and get granular with the exact words you want to appear in results.
The alert() method displays an alert box with a message and an OK button. The alert() method is used when you want information to come through to the user.How do I automate Google Alerts? ›
In the search bar, enter a word, topic, or phrase. This tells Google what to collect and send you. Next, you'll be shown two options: Create Alert and Show options.
How do I track media mentions? ›
- #1: Google Alerts. One of the easiest — and best — ways to start tracking media coverage is to set up Google Alerts. ...
- #2: Talkwalker. ...
- #3: Bookmark Key Websites and Outlets. ...
- #4: Reach Out to Journalists.
- Reconnaissance alerts.
- Compromised credential alerts.
- Lateral movement alerts.
- Domain dominance alerts.
- Exfiltration alerts.
- Jira. Highly viewed. 4.4. ...
- One Call Now. 4.6. (25) ...
- SnapComms. 4.8. (9) ...
- AlertMedia. 4.8. (105) ...
- Regroup Mass Notification. 4.4. (57) ...
- Vector LiveSafe. 4.8. Risk intelligence and safety communication software solution. ...
- Hyper-Reach. 4.9. ...
- Omnigo. 4.4.
There are three major alert systems: Wireless Emergency Alerts, Emergency Alert System and Opt-In Alert Systems. Each system has different ways of communicating with people, but all of the emergency alert systems provide a way to let people know when there is something wrong.What happened to Google Public Alerts? ›
Google is migrating and upgrading Public Alerts (PA) to the more accessible, modern Google Search and Google Maps experience. As an important step to improve the user experience, the Google.org Public Alerts website will be unavailable after March 31, 2021.What app sends location to police? ›
Have you ever been in a situation where you question whether it's dangerous enough to call 911? Instead of worrying yourself with indecision, use Noonlight. Noonlight uses advanced technology to get emergency help to your exact location with just the release of a button.Can I use my phone as a Life Alert? ›
Wireless, cellular-based medical alert systems without landlines are intended to communicate an emergency demanding urgent consideration and to request emergency personnel. Some devices can also notify family members and caregivers of urgent situations.What is Personal Safety app on Android? ›
Use the Personal Safety app to save and share your emergency information. Your phone can contact emergency services automatically in some countries and with certain carriers.